Best 7 Hottest women's swimsuit brands for every style of bathing suits in 2025

Everyone’s concept of the perfect bathing suit is different. For some, it’s all about the fit and comfort of the fabric and straps. For others, it’s the fun, bright colors and fashion-forward details. But regardless of what you prioritize most or whether you prefer one-piece tanks or two-piece bikinis, the ideal bathing suit is the one that makes you feel great and good in your body.

And while it can be easy to be overwhelmed with all the options out there, the best swimsuit brands on the market today make it easy to narrow in on styles that meet your needs—be they bigger bust support, a long-torso fit, or statement-making designs and patterns—at virtually every price point.

1) Abercrombie & Fitch
Did you know Abercrombie was great for more than just jeans? Pair your favorite pair with a cute bikini top or rock the full suit in an array of colors and patterns, made to flatter your figure and get you poolside ready. Many separates start at around $29, making this an affordable option, too.


2) Agua by Agua Bendita
Heading to a tropical destination? Match the scenery with a vacation-ready print from Colombian label Agua by Agua Bendita. The brand gets bonus points for hiring local artisans to craft its swimsuits and for keeping sustainability at the forefront of its practices.

3) Matteu
Ilona Hamer and Peta Heinsen, sister founders of Matteau, have mastered the art of creating simple swimsuit silhouettes. Whether you love a universally flattering one-piece or a tried-and-true bikini, the label puts emphasis on making sure each style offers a perfect fit.

4) Cover Swim
If surfing and beachside volleyball are calling your name, keep Cover Swim’s designs in mind for all of your water activities. The label sources sustainable materials and uses UV-protective fabrics in its designs.

5) Missoni Mare
The iconic knits from legendary fashion house Missoni are also available in swimsuit form. The striped and zig-zag pattern styles also come in bright colors and metallic finishes that embody the joys of summer.

6) Emilio Pucci
More is always more, especially when it comes to Emilio Pucci’s glamorous swimwear designs. Don’t just stop at the one-pieces and bikinis. Have fun with a matching cover-up or sundress from the brand.

7) Louisa Ballou
Louisa Ballou’s eponymous line is a beach-lover’s dream with prints inspired by the surf seen in her hometown Charleston, South Carolina. Pick from fun one-piece suits or mesh dresses perfect for layering.

In the end, If given the choice between trying on swimwear in a store or at home, most people would choose the latter. It’s a more relaxing experience when you don’t have to deal with a cramped dressing room, unnatural lighting and mirrors that skew your appearance. The other benefit: You’ll have more choices. A store can only carry so much inventory but shopping online means a wider selection of styles, sizes, colors and price points. The challenge, of course, is that you can’t try on anything before buying.